EMPEA Southeast Asia Meeting

Monday

,

March

15

at

10:00pm

EDT

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Join us for the EMPEA Southeast Asia Meeting

Join Geoffrey Tan, Managing Director, Asia Pacific for DFC, EMPEA CEO Cate Ambrose, and EMPEA Asia Representative Steven Okun for the upcoming EMPEA Southeast Asia Meeting on Tuesday, 16 March at 10:00AM SGT. (Monday, 15 March at 10 PM EDT).

EMPEA CEO Cate Ambrose will provide an update on the organization’s Asia strategy and opening of the Singapore headquarters, and EMPEA Managing Director of Research, Jeff Schlapinski, will share exclusive insights on Southeast Asia from the forthcoming 2020 Year-end Industry Data & Statistics report.

In addition, Geoffrey Tan, Managing Director, Asia Pacific for DFC will participate in an interactive fireside chat and Q+A discussion moderated by Steve Okun.

EMPEA members receive complimentary access to the meeting.

The Final Countdown!

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Join us for the EMPEA Southeast Asia Meeting

Join Geoffrey Tan, Managing Director, Asia Pacific for DFC, EMPEA CEO Cate Ambrose, and EMPEA Southeast Asia Senior Advisor Steven Okun for the upcoming EMPEA Southeast Asia Meeting on Tuesday, 16 March at 10:00AM SGT. (Monday, 15 March at 10 PM EDT).

EMPEA CEO Cate Ambrose will provide an update on the organization’s Asia strategy and opening of the Singapore headquarters, and EMPEA Managing Director of Research, Jeff Schlapinski, will share exclusive insights on Southeast Asia from the forthcoming 2020 Year-end Industry Data & Statistics report.

In addition, Geoffrey Tan, Managing Director, Asia Pacific for DFC will participate in an interactive fireside chat and Q+A discussion moderated by Steve Okun.

EMPEA members receive complimentary access to the meeting.

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Quick Solutions

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Fast and Easy

Clear your calendar - It's going down! Text Blocks kicks off on May 20th, and you're invited to take part in the festivities. Splash HQ (122 W 26th St) is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

EMPEA Asia Launch Event

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.

So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.

Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Cate Ambrose

CEO, EMPEA

Cate Ambrose is CEO and Board Member of EMPEA, the global industry association for private capital in emerging markets.

Geoffrey Tan

Managing Director, Asia Pacific, DFC

Geoffrey Tan is a Managing Director at U.S. International Development Finance Corporation (DFC).

Steve Okun

ASEAN Representative, EMPEA

Steven Okun, EMPEA’s ASEAN Representative, is Founder and CEO of Singapore-based APAC Advisors, a public affairs consultancy working with clients on ESG, sustainability and stakeholder engagement.

Jeff Schlapinski

Director of Research, EMPEA

Jeff Schlapinski is the Managing Director of Research at EMPEA, where he leads a team producing industry data, analysis and in-depth reporting on private equity, private credit, infrastructure and real assets investing in emerging economies.

Speakers

Cate Ambrose

CEO, EMPEA

Geoffrey Tan

Managing Director, Asia PAcific, DFC

Steve Okun

Southeast Asia Senior Advisor, EMPEA

Jeff Schlapinski

Managing Director of Research, EMPEa

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch

1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break

2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails

The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

Sign up

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